case studies

Here you can find in-depth case studies for some of the projects I have been working on. Each case study details the project brief, challenges, my role within the project and the outcome. Please feel free to have a look 

the times ux case study

The times membership hub

A redesign of The Times Membership Hub. The project goals was to present users with the different membership types while increasing conversion and optimising the overall usability of the current website.

arcadia topshop wishlist feature testing

Topshop Wishlist User testing

The design and testing of the new Wishlist feature with Topshop's team as part of Arcadia Group's overall websites redesigns

reed ux case study

reed account settings

Part of the overall re-desing of the old Reed website, this project focused on giving existing users more control over their search and job applications.

avis ux case study

Avis landing pages

This case study goes through the process of designing dynamic landing pages, displaying personal contend to the user's needs.

thistle hotels ux case study

Thistle hotels checkout booking form

The optimisation of Thistle Hotels booking form. We redesign the complex form to make it make it more user friendly and reduce abandon rates.

airbabu ux case study


The complete design of Airbaby - a website dedicated to parents who wish to travel with their children without having to carry their gear. The platform allows parents to rent baby gear in their holiday destinaton from fellow members.

personas preview.png

Creating Personas

Describing the process of research, interviews, insights and challenges I faces while creating personas for Reed.